Donations going digital: Mobile is the next step

December 1, 2010
By David Lieberman, USA TODAY

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But there's one thing they frequently can't do with apps: Donate money to a favorite charity.

Non-profit organizations are "very interested (in mobile apps) and there's a lot of experimentation — but it's still in the baby steps mode," says Marcia Stepanek, new media adviser at New York University's Heyman Center for Philanthropy and Fundraising.

Charities are torn. They know that the next generation of volunteers and contributors organize their lives around wireless devices and social networks. But many are still struggling to figure out how they can fit into this new communications ecosystem.

For example, Water for People introduced an app for phones with the Android operating system that enables users to report on, and discover, the status of water provision and sanitation projects.

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