Colgate-Palmolive (India) Limited, en asociación con Water For People, lanza el Programa de Agua en el distrito de Amravati, Maharashtra

MAHARASHTRA, 20 de septiembre de 2017. — Colgate-Palmolive (India) Limited, the market leader in Oral Care, in partnership with the nonprofit organisation Water For People India Trust, launched its Amravati Water initiative today in the Amravati District of Maharashtra. This program is an expansion of Colgate’s partnership with Water For People after their successful collaboration in Bihar and West Bengal since 2013. This program will support availability and accessibility of water, awareness towards hygiene and sanitation (WASH program), and other initiatives such as water conservation and rainwater harvesting.

El distrito de Amravati, en Maharashtra, se enfrenta a una escasez extrema de agua y a dificultades para acceder a agua potable para la vida diaria. El Programa de Agua de Amravati comenzará centrándose en talukas (subdivisiones distritales), como Nandgaon Khandeshwar, Chikaldhara y Dharni, donde los problemas relacionados con el agua son graves. El programa cubrirá cinco gram panchayats (que abarcan 15 aldeas) en el primer año, con una cobertura acumulada proyectada de 10 a 12 gram panchayats (36 aldeas) durante un período de tres años. En total, aproximadamente 41 000 personas se beneficiarán directamente en las aldeas más necesitadas.

El programa pondrá énfasis en garantizar el acceso al agua potable y en probar tecnologías innovadoras y de bajo costo para su suministro. El programa alentará la participación de las comunidades locales en la construcción y rehabilitación de instalaciones de agua y en la operación y el mantenimiento de sistemas de agua comunitarios. También promoverá la colaboración con el gobierno estatal y local para proporcionar un modelo sostenible de fácil acceso al agua potable y al agua para saneamiento. En las escuelas, el programa se centrará en el agua para saneamiento, el agua potable y la promoción de la higiene.

Speaking at today’s inauguration ceremony, Mr. Issam Bachaalani, Managing Director at Colgate Palmolive (India) Limited, said, "We are happy to launch the program in Amravati in partnership with Water For People, after the successful implementation of our Water initiatives in Bihar and West Bengal. At Colgate, we believe in contributing to the communities where we live and work to help co-create a sustainable environment that enables all of us to live healthy, safe, and empowered lives. This water program in Amravati is our small, but meaningful step to enable availability of clean water, and we’ll continue to strive towards building a future that everyone can smile about."

Also present at the inauguration ceremony were dignitaries: Mr. Abhijit Bangar – IAS, District Collector – Amravati; Ms. Meena Narula – Managing Trustee, Water For People India Trust; Mr. Shashank Deshpande – Senior Advisor, Water For People; Dr. Kiran Kulkarni CEO – Zilla Parishad, Amravati District; Mr. Pravin Khatne – Deputy Director GSDA, Amravati District; Ms. Uma Aslekar – Senior Scientist, ACWADAM; Dr. (Ms.) Bakul Rao – IIT Mumbai; Mr. Anand Godke – Water, Sanitation and Hygiene Officer, Unicef Mumbai; and several other members from Amravati.

Además de esta exitosa asociación en India, Water For People y Colgate-Palmolive Company tienen una alianza continua en los países latinoamericanos de Perú y Guatemala.

Acerca de Colgate-Palmolive (India) Limited. Colgate-Palmolive (India) Limited is India’s leading provider of scientifically proven oral care products with multiple benefits at various price points. The range includes toothpastes, toothpowder, toothbrushes and mouthwashes under the "Colgate" brand, as well as a specialized range of dental therapies under the banner of Colgate Oral Pharmaceuticals. The Company also provides a range of personal care products under the ‘Palmolive’ brand name. Colgate has been ranked as India’s #1 Most Trusted Brand across all categories for six consecutive years from 2003 to 2007 and from 2011-2016 by Brand Equity’s Most Trusted Brand Survey. To know more about Colgate, please visit www.colgate.co.in

Acerca de Water For People Founded in 1991, Water For People is a global nonprofit organisation working in more than 30 districts across nine countries in Latin America, Asia, and Africa to achieve lasting quality water and sanitation services. Water For People’s work in India began in 1996 with projects in West Bengal. Since that time, Water For People programming has evolved to best encompass the most pressing needs around water, sanitation and hygiene issues impacting Indians. With offices located in Delhi and Kolkata, Water For People is focused on reaching everyone in the operating districts of Sheohar, Patharpratima, and Sagar Island with water and sanitation services that are sustainably managed to ensure that they provide such access forever.