Donor Email Marketing Manager
This role is a member of Water For People’s Donor Impact (fundraising) Team, acts as lead for management of organization’s Email Marketing Platform, Engaging Networks. As part of Engagement sub-team, this Manager drives effective donor communication and engagement through email channels.
- Act as the lead for the Email Marketing Platform and ensures security best practices to support donor journeys and donor prospect pipelines
- In collaboration with Director of Donor Engagement, develop and implement strategic email marketing campaigns to reach and connect with target audiences including new donors, base of the fundraising pyramid donors ($1-$999), monthly recurring donors, mid-level donors who give $1,000-$9,999, peer-to-peer fundraisers and prospective donors.
- Manage donor-specific email campaigns, including activation, recognition, and special giving days like Giving Tuesday and Colorado Gives Day.
- Monitor and analyze the performance of email campaigns, utilizing data-driven insights to optimize and enhance engagement rates, including key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions and ROI.
- Coordinate with Donor Database Information Specialist on creation and management of donation forms.
- Update website content as needed.
- Lead on creation of annual Thank You video for supporters collaborating with Communications sub-team.
- Ensure the accuracy and hygiene of the email database, maintaining opt-in practices and complying with data protection regulations.
- Partner with direct response marketing agency to create coordinated and collaborative fundraising marketing campaigns.
- Partner with Donor Database team to ensure recency and accuracy of data between Email Marketing Platform and organization´s CRM.
- Develop and execute end-to-end email marketing campaigns, from conceptualization to delivery and analysis including email building, segmentation, deliverability, and performance tracking.
- Create engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals and persuasive calls to action. Source this content in collaboration with Communications sub-team.
- Develop, segment and manage email lists, ensuring accurate targeting and personalized communication based on donor demographics, preferences and behavior.
- Identify opportunities for email optimization and implements A/B and conditional content testing to analyze performance metrics to optimize campaign effectiveness and engagement rates.
- Partner with Donor Engagement sub-team members to drive participation on Water For People’s peer-to-peer fundraising platform including backend management, communication and support for fundraisers, coordination of content creation for branded items, and overall strategy for peer-to-peer engagement.
- Manage e-card system and Supporter Hub functionality which is part of Email Marketing Platform.
- Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement.
- Bachelor’s degree in business, marketing, communications and/or non-profit management or other related discipline or equivalent work experience.
- 4+ years of experience in a nonprofit or related customer-facing field.
- Proven experience in email marketing in support of nonprofit fundraising.
- Understanding of the role email fundraising/marketing plays in nurturing and cultivating the donor journey.
- Ability to collaborate with cross-functional teams, including design, content and data.
- Strong understanding of email marketing best practices, deliverability, GDPR and CAN-SPAM compliance.
- Proficiency in email marketing platforms and other marketing automation tools.
- Knowledge of email personalization and dynamic content strategies.
- Familiarity with HTML and CSS for email template customization.
- Excellent written and verbal communication skills to craft engaging content with an analytical mindset to interpret data and derive actionable insights.
- Proficiency with Microsoft Office programs including Word, Excel, Power Point and Outlook required.
Note: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job.
- Remote work opportunity.
- Water For People will seek candidates from any state in the U.S. except for NY, NJ, WA, VT, CA or HI. You must be a citizen or legally authorized to work in this country.
- Open work environment if you choose to work from the Denver, Colorado Office.
- Ability to work outside regular business hours at times to meet with personnel located in other time zones.
Annual Salary
$72,000 - $82,500 USD.
Location
USA
Workplace Type
Remote
Deadline
July 4th
Department
Donor Engagement subteam within the Donor Impact team
Reports to
Director of Donor Engagement
Our Commitments
Protecting Children
We're committed to protecting children encountered during our work and by our employees, preventing sexual abuse and exploitation of all individuals with a particular focus on women and children and other marginalized communities in the performance of our work, preventing human trafficking in the performance of our work and in our supply chain and to having a drug-free workplace. During the recruitment process, additional documentation may be requested to comply with our policies and legal requirements.
Equal Opportunity
Water For People is an equal opportunity employer. Water For People strives to create and maintain a level of diversity that reflects the communities we serve. Achieving this regardless of race, ethnicity, ancestry, tribal affiliation, age, gender, sexual orientation, gender identity, religion, veteran status, disability, socioeconomic class, educational attainment, or other social identities is critical to our ability to have a world where every person has access to reliable and safe water and sanitation services.