Fundraising Events and Campaigns
Perhaps the easiest way to get involved with Water For People is hosting your own company events, races, contests, feasts, and/or creative online campaigns. This is a wonderful way to show the company’s commitment to the global water crisis, while building awareness among clients, customers, and your extended network. Share your results with us on Facebook, Twitter, or Instagram. We’ve seen corporate partners host some incredible events—and the pride, team effort, and collective wins for the cause are exciting reasons for every company (and its clients and customers) to celebrate.
Water For People has a Workplace Giving program available to companies interested in enhancing their employee engagement. The program includes opportunities for:
Employees to opt in to donate a portion of each paycheck to go to Water For People; for many, this option aligns well with the aspirations of the employees, as well as the sustainability practices of the company. Furthermore, when the company commits to matching funds raised by staff, there is an element of solidarity that comes from supporting a cause, together.
Workplace Giving Events
Host events for colleagues and clients, as a way to educate peers about the global water crisis and Water For People’s work. This is a great way for employees to break out of their day-to-day roles by enhancing the sense of community and playing a part in social change—plus, friendly competitions to raise funds are always a big hit.
Participate in community races, committee events, and fundraising campaigns to raise funds for Water For People. Similar to the private events, these public-facing options allow the company and the employees to amplify their advocacy efforts and get their community involved in putting an end to water and sanitation poverty, worldwide.
Collaborative events, marketing initiatives, and digital campaigns are an excellent way to set your company apart in your field. Cause marketing is often used to demonstrate a company’s commitment to global challenges, as well as to give even more compelling reasons for customers to connect with your brand.
Due the time and resources involved in the customized nature of this type of partnership, Water For People requires a recurring, significant financial contribution and a long-term commitment.
Commercial Co-Venture Agreement
For any portion of product sales to be donated to Water For People, there’s an extensive legal and reporting process due to the time, cost, and legal commitment for both parties involved. In order to consider entering into a Commercial Co-Venture (CCV) agreement, we require: substantial financial contribution; a long-term financial and marketing-driven commitment to Water For People’s work; a standard licensing fee to use our branding; and clear brand alignment.
Sponsorship through Product Sales
For companies who are interested in showing their support of Water For People without meeting the above criteria, the best options are to build awareness and raise funds through your employee engagement, fundraising events, and Crowdrise campaigns. If you choose to mention your support of Water For People on your website, social media, or in your store, you can:
- Declare the company to be a “Proud Sponsor of Water For People” without using the Water For People logo or branding (a link to our website is ok).
- Declare that the company gives “$XYZ per year in support of Water For People” without using the Water For People logo or branding (a link to our website is ok). This must be a fixed dollar amount.
- Declare that a “Portion of these sales goes to provide sustainable solutions for access to safe water and sanitation” without any mention of Water For People as the recipient of these funds.
Thanks for your interest in supporting Water For People’s work—we look forward to discussing potential opportunities with you. Questions? Email us at firstname.lastname@example.org and we will get back to you shortly.