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This is Our Strategy

lady with water jug on head | The Strategy to Achieve SDG 6 | Water For People

Our Background

In 2015, members of the United Nations adopted a plan of action called "The 2030 Agenda for Sustainable Development." This plan was created to help us all move toward a better world. At the center of this plan are 17 Sustainable Development Goals, which are urgent needs that countries and organizations around the world should address.

Sustainable Development Goal (SDG) 6 is to "ensure availability and sustainable management of water and sanitation for all." In other words, water and sanitation for Everyone Forever.

Water For People has a strategy to make this goal a reality for all.

The Strategy to Achieve Water for Everyone Forever

We know our Everyone Forever model works. Now it’s time to increase our impact. Our goal? Expand our impact 20 times over.

To do that, we have three short-term goals that will guide everything we do in the next few years (through 2021). These goals are proof, global leadership, and scale. 

As we move forward on each of these goals, we’ll see our impact expand, and we’ll draw closer to the achievement of Sustainable Development Goal 6.

kids at school | The Strategy to Achieve SDG 6 | Water For People


We will prove that the Everyone Forever model can end the global water crisis. We need the world to see that it is possible to create sustainable water systems for everyone. By 2021, we will expand our work from 30 to 40 districts. And in 18 of those districts, every community will have reliable water services.

Global Leadership

We will share our experiences — the good and the bad — by collaborating with governments, civil society, and others in the water sector. We want everyone to benefit from our work. Sharing our knowledge will help others who are focused on achieving SDG 6.


We will advise governments, businesses, and partners beyond the 40 districts where we work directly. Using our expertise, we will help create national policies and systems that can scale sustainable water and sanitation services to millions of people across entire countries.

Water Gives Time (1)

The Results

When we reach our goals, our work will have impacted 80M people indirectly in Uganda, Rwanda, Bolivia, and Peru – a 20-fold increase over the 4M people we will directly impact across nine countries by 2021. From individuals to schools to communities to districts to entire countries, we are seeing millions of people gain access to water – Forever.

Read our strategic plan summary.

Learn more about our 2017-2021 strategic plan.

The Next 10 years

The beginning of a new decade prompted us to develop a long-term vision for the next 10 years. We call this vision Destination 2030. It will outline how we aim to exponentially expand our impact by 2030 – the target date to achieve the Sustainable Development Goals. In the coming months, we look forward to sharing updates and inviting you to join us in making this vision a reality.



Your support can help us make the world’s water crisis a problem of the past, for Everyone Forever.